HERO GRAPHIC

Franklin Foresight

Architecting and building a 3D tool to present complex commercial real estate data

ROLE

Designer & Developer

TIMELINE

6 months

PLATFORM

Web

TEAM

Gergo Fusti-Molnar, Ryan Bohls

TOOLS

Context

Commercial real estate is actively shifting away from static, bloated PDF pitch decks toward interactive digital presentations. However, while massive enterprise brokerages can afford to develop custom software to automate these modern workflows, boutique and mid-sized firms are often priced out, leaving them reliant on fragmented, limited tools that fail to create a true competitive advantage.

Problem

Franklin Street’s existing presentation tool had successfully begun replacing legacy PDFs, but the firm had fundamentally outgrown its capabilities. The legacy system suffered from two critical bottlenecks:

  • Visual Constraints: It relied entirely on flat 2D images and was structurally limited to only showcasing massive skyscrapers.

  • Operational Friction: Built as a static website with no backend, it required tedious manual updates by a developer every time a single financial metric or property number changed.

To truly scale and compete, the firm needed to transition to a dynamic, data-connected 3D presentation environment that could effortlessly showcase every building in their portfolio and keep clients engaged.

Interactive images of skyline report, showing pain points as hotspots, one image for front end, one for editing